Check Out The Weeknd’s New Puma Kicks & Porsche In Latest Campaign

The “Starboy” singer headlines the brand’s latest campaign for the upcoming Ignite Limitless Netfit sneakers, which are an updated take on Puma’s Ignite Limitless training shoes. The shots see The Weeknd filling up a classic Porsche complete with a “STARBOY” license plate, all while clad in the new Puma kicks.


This updated version of the shoe retains the same Ignite cushioning and overall silhouette seen on the original but adds Puma’s customizable Netfit lacing system to the mix.

The Weeknd for Puma

According to the brand, this update will allow wearers to adjust the Ignite Limitless Netfit to their desired needs, shape and style.


If you’re going hard in the gym, the laces can be modified for a secure and supportive fit. When you’re done, simply relace the shoe for a more casual and relaxed feel. You can even change the entire look by connecting your own loops — the possibilities are endless.

Puma Limitless Netfit

The Puma Ignite Limitless Netfit drops globally July 6 from Puma stores, puma.comand select retailers.

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