“Clearly We Missed The Mark” – Pepsi Pulls Struggle Ad featuring Kendall Jenner
Pepsi set the Internet on fire last night, thanks to a new spot featuring Kendall Jenner who many felt was exploitive of Black Lives Matter and flippant about police brutality.
In the full ad, which features the music of Skip Marley, Jenner leaves a photo shoot, hits up a protest, and saves the day by giving a cop a Pepsi.
Pepsi has apologized and announced that is pulling their ad.
“Pepsi was trying to project a global message of unity, peace and understanding,” said Pepsi in an official statement. “Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”