Demi Lovato Supports Kate Hudson’s Sportswear Line In ‘Girl Up’ Campaign

This May, Grammy-nominated singer Demi Lovato is teaming up with Fabletics — Kate Hudson’s sportswear line — to support the United Nation’s initiative Girl Up. Proceeds from the collection directly benefit SchoolCycle, which works in partnership with UNFPA to give girls bicycles, spare parts and maintenance training to provide a quick and safe mode of transport to school.

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Hudson shared that, when the pair first met, she was impressed by Lovato’s intelligence, accomplishments, and confidence, adding that “she naturally came to mind as I was thinking about creating our first collaboration.”

“Demi embodies so many elements of the Fabletics brand in such a unique way; she’s a definitive voice for female empowerment and body positivity – especially for the younger generation – which is something we believe in very strongly at Fabletics,” said Hudson in a statement.

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