Playboy founder Hugh Hefner died on Wednesday night, he was 91 years old.
The media mogul died of natural causes at his home, The Playboy Mansion said.
Celebrities have paid tribute to the icon on social media.
RIP to the legendary Hugh Hefner! I’m so honored to have been a part of the Playboy team! You will be greatly missed! Love you Hef! Xoxo
— Kim Kardashian West (@KimKardashian) September 28, 2017
— KIM (@Kanyeberly) September 28, 2017
— Paris Hilton (@ParisHilton) September 28, 2017
RIP HUGH HEFNER
— The Weeknd (@theweeknd) September 28, 2017
Wow…just read the news. Rest In Peace Hugh Hefner. Your legacy and soul shall live on!
— Charlie Puth (@charlieputh) September 28, 2017