Scandal! TIDAL Embroiled In Fresh Streaming Numbers Drama Over Meek Mill’s Album
For every win TIDAL scores, it feels like a loss quickly follows, so it seems.
Their latest scandal involves Meek Mill‘s new album ‘Winners & Losers.’
According to a new report by Hits Daily Double, JAY-Z’s TIDAL is under increased scrutiny over streaming figures for Mill’s LP. So much so that Billboard are being critiqued for even counting them.
So, what’s the tea?
Meek, who is managed by Jay’s Roc Nation, is seeing his album made available to stream without any cost – in front of a paywall. Perplexing given that TIDAL is one of the few streaming platforms that don’t have a free ad-supported tier.
It’s presently possible to stream ‘Winners & Losers’ in full without even having a TIDAL account. This, despite a message saying plays are limited to 30-second snippets – which clearly isn’t the case.
Per HDD, these free streams generate no revenue and thus equate to free goods, ultimately making them ineligible for chart inclusion.
Perhaps most worrisome for some industry commentators is that the presence of the album in front of the paywall (without the need for login) opens the way for unlimited use of robots to drive up streaming totals.
Tyler The Creator, whose new album is in a three-way dance for the top spot with Meek’s and Lana Del Rey‘s – has spoken up and against the practice:
TIDAL have yet to refute the claims, but whichever way it’s diced or sliced this is not a good look.