Taylor Swift signs multiyear partnership deal with AT&T
AT&T Inc (T.N) has signed pop star Taylor Swift to an exclusive, multiyear partnership that includes a performance at a party the wireless and pay-TV service provider will host the night before the 2017 Super Bowl, the company revealed on Tuesday.
The partnership includes exclusive performances and other content, AT&T said in a statement. Swift will headline the AT&T DirecTV Super Saturday Night concert in Houston on Feb. 4, the night before the 2017 Super Bowl. The National Football League has said that Lady Gaga will perform during the halftime show of the game.
Exclusive content and portions of Swift’s concert will be made available to AT&T’s U-verse video and DirecTV customers after the show.