It looks like the combined star power of Beyoncé, Alicia Keys, John Legend, DaBaby, Megan Thee Stallion, and more were just what the BET Awards needed to land its highest audience viewership in years!
In addition to coming as the platform’s first virtual showing, the year’s rendition of the highly anticipated ceremony was also simulcast on CBS for the first time – a move that’s yielded its highest ratings since 2017.
In recent reports put out by the award body, it exxplains that;
“Now in its 20th year, the live simulcast drew 3.7 million total viewers as it was simulcast on the aforementioned ViacomCBS networks. On BET alone, the awards telecast delivered a 0.6 rating in the demo and 1.6 million viewers while its debut on CBS earned a 0.4 rating in the demo and netted 1.9 million viewers.
On the digital side of things, BET Awards generated over 31 million views across BET Digital on the day of the show which is a surge from last year’s celebration. On BET Social, the show generated over 30M views, more than double year over year.”