ARTIST PROFILE

Swizz Beatz

Name: Swiss Beatz

Birthday: September 13, 1978

Fav Dish: Corned Beef Sandwich

     Kasseem Dean was born on  September 13, 1978 . Better known by his stage name Swizz Beatz, is an American hip hop recording artist and record producer from New York City, New York. Born and raised in The Bronx, he began his musical career as a disc jockey (DJ) and has since added rapper, record executive, creative director and fashion designer, to his repertoire. At the age of 16, he gained recognition in the hip hop industry, through his friendship and work with East Coast rapper DMX and the Ruff Ryders Entertainment record label. Dean later found a protégé in Philadelphia-based rapper Cassidy, whose success helped the launch of his own label imprint, Full Surface Records. Dean has released two albums under the label; the first was a compilation, titled Swizz Beatz Presents G.H.E.T.T.O. Stories, released in 2002. He later released his debut studio album, One Man Band Man, in 2007.

Due to his parents’ separation in his early life, Dean did not see much of his father, who was a postal worker. He spent much of his childhood raised by his mother in the South Bronx, where he first encountered hip hop. After obtaining the necessary equipment from his stepfather and uncles, he began deejaying as a teenager and enjoyed a modicum of success. After relocating to Atlanta, Georgia, due to his repeated involvement in violent behavior at Harry S. Truman High School, he started to work for his uncles, Joaquin and Darrin Dean, who were co-CEOs of the Ruff Ryders record label. In his early work, he generally chose not to sample, instead using the Korg Trinity and Triton keyboards and seeking to accentuate the performance aspect of his music.

With his uncles Dee and Waah, as well as his aunt Chivon Dean, all involved with the Ruff Ryders Entertainment record label, Swizz Beatz began to produce tracks at age 16. A year later he sold his first beat to Ruff Ryders artist DMX, which became his chart-topping single “Ruff Ryders’ Anthem”. Swizz Beatz then began producing major hip-hop songs released in 1998 such as “Banned from T.V.” by Noreaga, “Money, Cash, Hoes” by Jay-Z and more. The following year, he produced most of the songs of the Ruff Ryders compilation album Ryde or Die Vol. 1, as well as the bulk of Eve’s debut album. In 2001, in a joint venture with Clive Davis, Swizz Beatz established his own record label, Full Surface Records, which became a subsidiary of J Records. The first artist signed was Philadelphia-based rapper Cassidy.

When Swizz Beatz released his first compilation album Swizz Beatz Presents G.H.E.T.T.O. Stories, in 2002, he began to get noticed for his production style and interesting ideas, as well as his protege and artist, Cassidy, who also started to gain recognition for his ability as well. The same year, Swizz Beatz released two singles, “Guilty” and “Bigger Business”, both of which charted on the Billboard Hot R&B/Hip-Hop Songs chart. Along with often being associated with Ruff Ryders and Roc-A-Fella Records, Dean began to expand his scope to include production of artists from more mainstream labels such as Elektra, Atlantic, Epic, Def Jam and Bad Boy Entertainment. His career largely grew from that point.

In May 2011, during an interview with BBC Radio 1Xtra’s DJ Semtex, Swizz Beatz announced the release of his upcoming third solo album Haute Living, would be released on his birthday, September 13, 2011.  In July 2011, Swizz Beatz said instead of releasing all of the songs at once, he would release the tracks over an extended period of time: “Let me clarify: Haute Living is still coming, but as far as releasing all on one day, I’m not doing that no more,” he said. “I want to just drop singles from Haute Living instead of ‘I’m coming on September 13.’ I’m like, ‘You know what? Let me make every song an event, instead of just that one day being an event.'”

Swizz Beatz and his Monster Music Group signed a joint venture with Imagem Music USA. In a press release, the artist confirmed his excitement at his upcoming partnership with Richard Stumpf and the entire group over at Imagem Music, saying: “This partnership will enable me to further develop my group of talented producers and also introduce many new producers and writers to the world”. Protegé Musicman Ty and Naki “Snagz” Levy w erefthe first acts to sign with Monster Music Publishing, and on May 21, 2011, he further confirmed that Dr. Dre was working on the album with him.

On March 7, 2012, Swizz Beatz announced that he would be releasing a mixtape titled Limitless, featuring guest appearances from DMX, Nas, Rick Ross, The LOX and ASAP Rocky, the latter of whom is featured on the first single, “Sreet Knock”.  On March 22, 2012, “Street Knock” featuring ASAP Rocky was premiered on “The Angie MartinezShow”.    In October 2012, at the 2012-2013 New York Knicks Season Tip-Off event at the Beacon Theater on 73rd Street and Broadway, special guest Swizz Beatz performed a 10-minute medley of his hits, alongside the New York Knicks’ City Dancers and premiered the starting line-up theme song for the upcoming season, which he produced.   On November 2, 2012, he released a new single titled “Everyday Birthday”, featuring Chris Brown and Ludacris. Swizz Beatz produced the song with Jukebox.   On August 23, 2013, he released “Hands Up”, a new single featuring American rappers Lil Wayne, Nicki Minaj, Rick Ross, and 2 Chainz

Dean is a believer of the Muslim faith. On October 25, 2000, he fathered his first son, Prince Nasir Dean, with Nicole Levy. In 1998, Dean had met American songwriter Mashonda Tifrere, and the two subsequently began dating. In 2004, Dean and Tifrere married. In December 2006, their son, Kaseem David Dean, Jr. was born. Their first child had died as a result of a miscarriage. In April 2008, they announced their separation and plans to divorce after four years of marriage Their separation became public fodder. Swizz Beatz also has a daughter Nicole, born in May 2008 with UK singer-songwriter and producer Jahna Sebastian, who he found out about in July 2009 and acknowledged immediately. He flew to London to take the DNA test in August 2009 and Jahna has confirmed in an interview, that he is a great father.

In May 2009, it was confirmed that Dean and Alicia Keys were in a relationship after almost a year of speculation. In May 2010, Beatz confirmed he was engaged to Alicia Keys, and that she was pregnant with his fourth and her first child.  During the time of the 2010 FIFA World Cup, the couple took part of a union and had the unborn child blessed in a Zulu ceremony, which took place in the Illovo suburb of Johannesburg, South Africa. Dean married Alicia Keys on the French island of Corsica on July 31, 2010. Alicia Keys gave birth to their son Egypt Daoud on October 14, 2010. On July 31, 2014, it was confirmed that Dean and Keys were expecting their second child together,born Saturday, December 27, 2014; a baby boy, Genesis Ali Dean.

In 2012, Dean was appointed as the Global Ambassador for New York City Health and Hospitals Corporation (HHC).

In April 2014, Dean was accepted into Harvard Business School’s Owner/President Management executive program.

In May 2014, Dean was inducted into the Bronx Walk of Fame, where he received a street named in his honor, called “Swizz Beatz Street.”

In March 2016, Dean announced that his son Egypt, was a credited producer on Kendrick Lamar’s compilation

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