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Taylor Swift Makes Billboard History with “FOLKLORE” Biggest Sales Debut Of 2020

Taylor has come through with yet another one.

The Pop Star has debuted the BILLBOARD 200 with her new body of work “FOLKLORE” and making history in the process.

The LP – which was announced just a few hours before its release – opens at #1 with a gargantuan 846,000 units sold.

Swift’s incredible feat renders her the only artist in history to have seven albums sell half a million copies of a studio album in a week.

Additionally, ‘Folklore’ serves as the singer’s seventh consecutive #1 entry on the Top 200 and 6th consecutive studio album with over 800,000 albums in the first week.

On home soil, the ‘Cardigan’ led album benefitted in earnest from a broad number of retail configurations – including cassettes, vinyls, and a wide variety of alternate collectible covers.

Globally, the project has already become the best selling album of the year after amassing over 2 million in sales worldwide (and half a billion streams).  


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